Why Take Funding

Why Get Funded? Seven Smart Reasons Business Owners Use Funding

Funding is not only for businesses in trouble. It is a tool healthy businesses use to move fast on a real opportunity, cover a timing gap or grow on their own schedule. Find the reason that fits you.

Soft pull only. Apply directly with us.
Sunny boutique cafe storefront with open door and awning
Opportunity does not wait
7 smart reasons
At a glance

Funding that moves at the speed of your business

Up to $5M
Funding amounts
24-48 hrs
Usual time to funding
1-5 hrs
Usual underwriting time on a complete file
Soft pull
Only, with approvals down to a 500 credit score
Find your reason

What is going on in your business right now?

Pick the situation that sounds most like yours and we will point you to the guide that fits. It takes five seconds, and nothing is submitted.

  • Seven common situations, one simple tool
  • Each guide explains how funding can help
  • Apply directly with us

Which situation sounds like you?

Tap one.

The seven reasons

Seven reasons businesses turn to funding

Some are urgent, some are proactive. All of them are about acting at the right time. Funding amounts range from $10,000 to $5,000,000.

1Calm bright desk with wall calendar, invoices, calculator and laptop
Reason 1

Emergency and Cash-Flow Gaps

Payroll due before an invoice clears, a broken piece of equipment, or tax and insurance bills landing the same week. Funding can close the gap so a timing problem never becomes a bigger one. Funding usually arrives 24 to 48 hours from application.

Read the Emergency Funding Guide
2Bright warehouse with pallets of inventory on tall shelving
Reason 2

Opportunistic Bulk Purchasing

A supplier discount, closeout or short-notice volume deal rarely stays open for long. Bulk purchasing funding provides the upfront capital to lock in a lower per-unit cost before the window closes.

Read the Bulk Purchasing Guide
3Sunny boutique cafe storefront with open door and awning
Reason 3

Growth and Expansion Capital

A new location, a remodel, a bigger team or scaling ahead of demand all take capital before the growth pays for itself. Expansion funding can power the next stage without selling equity.

Read the Growth Capital Guide
4Sunny shop counter with ledger, calculator and cash register
Reason 4

Working Capital and Daily Operations

Restocking inventory, marketing spend, payroll and everyday overhead do not pause for slow months. Working capital funding keeps day-to-day operations steady so you can focus on customers.

Read the Working Capital Guide
5Colorful folders merging into one blue folder on a sunny desk
Reason 5

Business Debt Consolidation

Juggling several payments can strain cash flow and attention. Consolidation can simplify what you owe into a single plan. Compare the total cost and terms of every option before you decide.

Read the Debt Consolidation Guide
6Colorful shipping containers at a sunny port
Reason 6

Purchase Order Funding

A large order is great news, but suppliers want to be paid before your customer pays you. Purchase order funding helps cover the cost of goods so you can say yes to the big order.

Read the Purchase Order Guide
7Excavator, box truck and tractor on a bright worksite
Reason 7

Emergency Equipment Financing

When a key machine goes down, every day offline costs revenue. Equipment financing through our specialized partners can help you repair, replace or upgrade what keeps your business running.

Read the Equipment Guide

Weigh your options before you decide

  • Our merchant cash advance has a fixed daily or weekly payment, so make sure it fits your cash flow.
  • Terms are up to 10 months, sometimes up to 15, and your funding specialist explains the full cost in writing before you decide.
  • Compare every option, including bank financing, lines of credit and equipment financing.
  • See exactly how the numbers work on Transparent Terms.
How it works

From reason to funded in three steps

See the full walkthrough on How It Works.

Apply in minutes

Tell us about your business and send recent bank statements. A soft credit pull only.

Get your offer

Underwriting usually takes 1 to 5 hours on a complete file. Your funding specialist walks you through your options.

Get funded

Funding usually arrives 24 to 48 hours from application, and you put it to work.

FAQ

Why get funded? Your questions, answered

Is business funding only for struggling businesses?

No. Healthy businesses use funding to move quickly on opportunities, cover timing gaps between expenses and income, and grow on their own schedule. Funding is a tool, and the right time to use it is when the return on the opportunity is worth the cost.

What are the most common reasons to get business funding?

The most common reasons are covering emergency cash-flow gaps, buying inventory in bulk at a discount, funding growth and expansion, keeping daily operations running, consolidating business debt, filling large purchase orders and repairing or replacing equipment.

How fast can I get funded?

Underwriting usually takes 1 to 5 hours on a complete file, and funding usually arrives 24 to 48 hours from application. Funding can arrive in as little as 24 hours.

Do I need perfect credit?

No. We use a soft credit pull only, so applying does not add a hard inquiry, and we approve down to a 500 credit score. Your funding specialist reviews your full business profile.

How much funding can I get?

Funding amounts range from $10,000 to $5,000,000, depending on your revenue, industry, business history and other underwriting factors.

How does repayment work?

Our merchant cash advance has a fixed daily or weekly payment. Terms are up to 10 months, and sometimes up to 15 months. Your funding specialist explains the full cost and payment schedule in writing before you decide.

Is a merchant cash advance a loan?

No. A merchant cash advance is not a loan. It is an advance of funds based on your business's revenue. See our Transparent Terms page for exactly how the numbers work.

What do I need to qualify?

Both of our programs require at least 1 year in business. Our Direct Fund program looks for about $50,000 per month in revenue, and our Marketplace program looks for about $5,000 per month. Your funding specialist will confirm what applies to you.

Ready to act on your opportunity?

Apply directly with us, and a funding specialist will guide you from application to funding.

Funding amounts, terms and eligibility depend on your business and are subject to approval. Funding is provided as a merchant cash advance, which is not a loan, through our Direct Fund and Marketplace programs. Equipment financing is available through our partners. Images are illustrative.