Today’s generation of consumers is far more informed than ever about the products and services that are being offered to them from their favorite retail brands. Whether that be through social media platforms, blogs or video demonstrations, it is now being expected of companies to incorporate transparency into their business model in order to gain the trust of their customers. This demand for information comes as a result of living in the digital age where information is available at anyone’s disposal at a touch of a button which has allowed companies to reach out to their customers through social media marketing campaigns and the usage of smartphone apps that allows their services to go mobile. Some organizations are under the presumption that transparency, however, is a tool that should be used after a company has admitted to a wrongdoing but this can’t be any further from the truth. A company has a lot to gain from being more transparent one of the perks being an increase in customer satisfaction and loyalty something any marketing campaign would tell you is important. In order to begin here are 4 steps that can be taken to incorporate or improve your transparency ratings.
1. Start Making Changes From Within
Change starts from within and one of the best places to start is through your social media accounts. Start by sharing content with your customers through the medium of your choice whether it be a blog post, sharing articles or expressing your thoughts and feelings letting customers know what you like creates a closer connection between you and them. By doing it on your own instead of allowing others to do it for you, you’re applying positive transparency habits into your work ethic and by setting an example for your fellow co-workers to follow that habit will spread and eventually become a part of your company’s business culture. If you’re in a position of management you can be more transparent with your employees by holding staff meetings that can keep your staff up to date on anything new that’s going on or has happened.
2. Evaluating Your Decisions
In order to evaluate your decisions you can think about in what area of your company’s business operations does it fall short of meeting its main goal. You can analyze what isn’t working in your company and collect information relevant to that problem and find out what’s been inconsistent in that activity before you reach your final decision. An example of this would be finding out that the products your company makes have been periodically over budgeted so by looking into the financial activities concerning product pricing you can acquire data that can be of use to the product development center of the business so that they don’t go over budget again.
3. Socialize With Your Staff
Planning social outings with your employees is the perfect way to get to know them and build trust. Now only is it fun but it is also beneficial in the long term when performing transparent transactions in then future. Employees who work well together usually have strong interpersonal relationships with their fellow coworkers. The more time you spend with your employees the more involved they would be in your company’s objectives to be more transparent.
4. Be Bold
Through transparency, you will come to find that your customers would be more lenient towards your company when it comes to its shortcomings after your business explains the reasons why things did not go as planned. Sometimes things don’t work the way your organization intended it work but by being transparent your business has already established its reputation for being honest with its customers. By being transparent people would not assume any failure on your business’s part would be due to dishonest or fraudulent business practices. By having an open exchange with your customers you can help your business develop a stronger trust relationship with every party that’s involved with your business and help it stand out in terms of being more transparent.