As the economy continues to slowly expand, businesses are seeking new media to reach their customers. In addition to traditional print, radio and online advertising, marketing directors are often required to create and implement a social media strategy. According to Forrester Research, three out of four Americans currently use social media. Facebook, Twitter and YouTube have become incredible success stories, but more importantly they’ve evolved into tools to grow sales and profits. As a result, the management of many small- to medium-sized companies are struggling to find the right balance to effectively communicate and grow their businesses in the Internet age.
Luckily, some media businesses are finding innovative ways to market and inform consumers and help companies expand their brands and sales on a national basis. Many companies are turning to Lincoln Center Capital (LCC), the national leading private equity firm that invests media and media services in exchange for equity in private and public corporations. Through a targeted multi-platform approach of print, radio, online and social media, LCC facilitates significant brand and corporate awareness programs to a widespread audience of Consumer and B2B Buyers. However, since LCC invests equity in its portfolio companies, it has strict due diligence requirements and only partners with high-quality growth companies seeking to improve their message and brand to customers. LCC guarantees its clients that for each of its social media releases, websites with a minimum of 30 million active viewers will be reached with their brand message and information.
“Creating social media solutions enables companies to reach the consumers in a format they are comfortable with, allowing businesses to develop strong, untapped revenue growth,” says Jake Shapiro, president of Lincoln Center Capital. “Businesses cannot expect to compete successfully in today’s crowded marketplace without a strong comprehensive social media strategy.”