Countless non-essential businesses across the country are scrambling to re-open their stores effectively after months of being shut down. While there are many factors to consider when it comes to planning your reopening, one of the most important ones is marketing. After all, if no one knows about your store’s reopening or what you can offer, who’s going to show up?
From safety measures to website upgrades, we have outlined a few tips that can help you come up with a solid marketing strategy:
When it comes to business, any changes you make will require you to invest. And many businesses are struggling financially right now. Fortunately, there are a lot of grants and other funding options available to small businesses. So, whether it’s a private grant, an SBA loan, or services from Smart Business Funding, research your options for financial assistance.
We are still in a pandemic, which means that safety for customers and staff cannot be stressed enough. Plus, the safer people feel in your store, the more likely they will be to return.
The most practical way to boost safety is to limit the number of people who can shop in your store at one time. Also, make sure all of your staff wear gloves, face coverings, and any other protective gear necessary. And keep hand sanitizer in multiple places throughout the store.
If possible, utilize protection screens at each checkout area, and be sure to put out social distancing markers on the floor. And of course, it’s essential to let your customers know that you’re taking the pandemic and their safety seriously, which you can do at your store and through various marketing channels.
Online safety is also critical. Any of your employees who are working remotely should have up-to-date antivirus software installed on their computer and other devices, as well as encryption on their home’s Wi-Fi network. And they should make sure kids don’t get a hold of any devices that they use for work.
MAKE UPDATES AND UPGRADES.
Each year, more and more consumers turn to the web for shopping and finding businesses. Not surprisingly, the pandemic has only made this trend more dramatic. Therefore, it’s essential that your store has a professional website. If you still don’t have a website or it’s been a while since you have given it attention, take this opportunity to make any necessary updates and upgrades.
Your website should catch the eye of visitors, provide up-to-date information about your products and services, and be easy to navigate. Also, it should be efficient and secure. Hiring a web designer could prove helpful in getting your website where it needs to be. And while you’re at it, make sure all of your business pages online are up to date.
UTILIZE DIGITAL MARKETING.
Finally, the most effective channels for promoting your store’s reopening lie in digital marketing. Make sure you are taking to social media and using email to inform customers and potential customers about the details of your re-opening. These are also great channels through which to advertise promotional sales, exclusive in-store discounts, and other incentives to attract visitors to your reopening.
Putting an effective marketing strategy in place is critical when planning your store’s reopening. Be sure to look into funding options, and prioritize the safety of all customers and staff. Lastly, make any necessary updates and upgrades to your website, and take advantage of digital marketing for promoting the reopening. There is more to developing a solid marketing strategy, but implementing these tips is a great way to start.