As a contractor, you probably function like a lot of small business. You rely on repeat and referrals for new business.
There’s nothing wrong with that. What if you’re ready to grow and expand? That’s where the magic of the internet can make a difference.
Yes, digital marketing can make a huge difference for contractors. Find how to get online to drive leads and projects for your contracting business.
How to Get Online: Put Your Website First
When you’re looking to expand your marketing efforts online, you’ll need to direct traffic somewhere. That will be your website.
You need to think of your website as more than an online brochure. It needs to be set up to capture leads.
Your site’s design will be the first impression that people get of your business. You want to make sure that the impression you leave is positive. Otherwise, you will lose business.
For your online marketing machine to work for your contracting business, you need to make sure that you are driving traffic to your site.
One of the best ways to do that is through SEO for contractors. Search engine optimization is a great way to get your business in front of people when they need your services.
It works in a similar way that the yellow pages used to work. When people needed a contractor, they’d turn to the yellow pages. They’d then call the first few ads for estimates.
People still do that, but instead of turning to the yellow pages, they turn to Google. You want your contracting business to be positioned in the first few organic search results, as they tend to get the vast majority of click-throughs and calls.
Paid ads can get your business to the top of search results, too. The difference is that you’re bidding on search terms to appear at the top of search results.
This could be costly compared to SEO, but a good PPC campaign can jump-start revenue while you’re building up SEO.
Blogging is a key part of learning how to get online. People are always looking online to solve a problem. Your potential clients are no exception. What’s great about blogging is that it compliments SEO.
Businesses that blog have a greater chance to be found in search engines. They rank for more search terms, and consistent blogging can raise your site’s profile. Starting a blog requires planning and goals, which you can learn about in depth here.
It also allows you to capture an audience before they’re ready to buy. That gives you an opportunity to show off your expertise and give potential clients something to remember.
Expand Your Contracting Business Now
Do you want to expand your contracting business? Then you need to learn how to get online to reach prospects at any stage of the buying cycle.
Putting your business online starts with your website, and then you select strategies to drive traffic to your site.
Are you ready to learn more about digital marketing strategies that work? Read this article about the basics of content marketing.