Good website content creation drives free traffic to your website. When somebody is searching for something online they want relevant and accurate results and it’s the job of the search engines to provide it for them. If your website has high-quality content, the search engines will give preference to your website over others when it delivers search results. So how do you create high-quality content to get free traffic to your website that both people and the search engines will love?
1. Your Title Needs To Grab Attention.
The first element of your website content creation is to have attention grabbing titles for your web pages. The titles you choose for your pages have two crucial roles. First, it gets people on your website to stop and read your content. Second, it is what people see in the search results. Your title is the key factor that people will use to decide if they click on the link to your website in the search results. Your title needs to grab the attention of the user so that they will read it and contain your keywords so that the search engine will pick it up.
2. Engage Your Audience.
Your readers will be turned off if your web content creation is dull, boring or lifeless. People want to have an engaging experience when they’re reading content. Even if their main objective is educational, it still helps to make your content engaging. Add in personal stories, interesting anecdotes or a dash of personality to help keep people engaged.
3. Make Your Content Easy To Understand.
If you use complicated language and lots of jargon, your information may be valid, but it may also be difficult to understand. Use simple language that is easy to read even if you’re describing a complex topic. You want your readers to leave your website with the information they were looking for but willing to come back for more.
4. Create Content That Is Evergreen.
When your content is ‘evergreen’ it means that you it focus on questions and needs that people will have for months and years to come. Good website content creation is about producing material that will be relevant for as long as possible. If you are creating content about a current trend, it might well generate targeted traffic to your site now, but that traffic will decline as time moves on and the trend fades away.
5. Use Images And Pictures.
Web statistics show that users tend to stay on pages with images far longer than plain text pages so use pictures and graphics in your website content creation. Include screenshots and graphics to illustrate the principles you’re writing about. Add photos of real life events or use stock photos to add extra life to your content.
To learn more on how you can easily analyze and improve your website content, keywords, images, links, font decorations and more check out this review of a ground breaking WordPress Plugin. It’s like having a content marketing expert right beside you suggesting ways to improve your web pages!