Your open enrollment period can offer more than medical coverage for your employees. What you are offering your employees is a chance to change plans, and potentially save money at the same time. When your open enrollment period starts, you want to be ready. Text messaging gives you the opportunity to reach out to your employees on mobile devices. You are going to get faster responses when you have questions, and your employees will have a direct way to communicate with HR during the process.
While there are many reasons to implement text messaging for your business, there are three main reasons to use texting while you are trying to enroll everyone in the right plans for their needs. Here’s why:
Communication is Direct
The open enrollment period can be short, and communication must be direct for enrollment to be successful. You can make communications personal and relevant for specific employee groups, reducing the number of vague or irrelevant text messages you send out. Text messages are generally read within minutes, while emails can be easily ignored. When you want to reach your employees quickly, text messaging is the answer. When you communicate through mobile devices, your employees are less likely to miss important messages. With few characters to work with in a text message, your messages must be clear.
Scheduling is Easier
When you run a large company, scheduling individual employees to come in and sign paperwork during open enrollment can be a strategic nightmare. When you have the ability to text message your employees, you can set up individual or group appointments easily. As the time approaches for the meeting, a quick text sent can remind your employee that it’s time to head to the meeting for open enrollment. You don’t want your HR department scrambling at the last minute, trying to locate the employees who haven’t signed up for a new benefit package yet. Keep scheduling under control by using text messaging. You can also send out a text message if you have a last minute opening for an enrollment meeting to the employees who haven’t signed up for benefits yet.
Information Can be Shared Quickly
Your HR department may have all kinds of links to useful information about benefits, but this won’t do you any good if no one is reading the material. When you want to share information about benefit plans with your employees, you can send out a link by text message. In addition, you can set up the system to automatically send out information that an employee requests. To learn more about this, text “OPEN” to 76000 for more information on improving your open enrollment with text messaging. An automated text can send a link about the various plans available. You can create employee groups within your software, and send out specific messages to each group. The information received will be relevant, and you are less likely to be ignored.
The open enrollment period for benefits within your company can be a time consuming process. When you implement text messaging, your HR department can focus on more difficult tasks. Answering basic questions about benefit plans and setting up meetings can all be done automatically. With text messaging software in place, the overall process will be more organized. Communication between your HR department and your employees will be more direct. Your employees will be able to ask questions through texting, and receive an answer almost immediately. Texting will greatly improve the efficiency of your open enrollment period.
Ken Rhie is the CEO of Trumpia, which earned a reputation as the most complete SMS solution including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass texting and landline texting use cases. Mr. Rhie holds an MBA degree from Harvard Business School. He has over 30 years of experience in the software, internet, and mobile communications industries.